Cookie Policy
21 March 2026
At Updent we use cookies and similar technologies to improve your experience, analyse traffic and personalise advertising. This policy explains which cookies we use, why, and how you can manage them, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
1. What are cookies?
Cookies are small text files that are downloaded and stored in the user's browser when they visit a website. They allow the site to remember information about your visit (language, preferences, browsing behaviour), making your next visit easier and the site more useful.
Alongside cookies, we also use similar technologies such as tracking pixels and local storage (localStorage) for equivalent purposes.
2. Who is responsible for the use of cookies?
Controller: Updent Media S.L.
Address: Calle del Cidro, 3, Carabanchel, 28044 Madrid, Spain
Email: hello@updent.co
Updent is responsible for its own cookies. Third-party cookies are managed directly by those third parties in accordance with their own privacy policies.
3. Types of cookies we use
We classify cookies by purpose:
And by origin:
4. Cookie table
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga, _ga_* | Google Analytics | Measure website traffic and user behaviour. | 2 years | Analytics |
| _fbp | Meta (Facebook) | Identify browsers to measure the effectiveness of Meta advertising. | 3 months | Marketing |
| _fbc | Meta (Facebook) | Track clicks on Meta Ads for conversion attribution. | 2 years | Marketing |
| ads/ga-audiences | Google Ads | Remarketing and audience creation for Google Ads campaigns. | Session | Marketing |
| updent_cookie_consent | Updent (own) | Stores the user's cookie consent preference. | 1 year | Necessary |
* This table may be updated when we add or remove third-party services.
5. Legal basis
The use of cookies is based on:
You may withdraw your consent at any time without affecting the lawfulness of prior processing.
6. How to manage or reject cookies
From our banner: When you first visit the website you will see a cookie notice. You can accept all, reject non-essential cookies, or customise your choice.
From your browser:
Third-party opt-out:
7. International transfers
Some cookie providers (Google, Meta) are based outside the UK. These transfers are covered by appropriate safeguards such as the UK's International Data Transfer Agreements (IDTAs) or the EU-US Data Privacy Framework.
8. Updates to this policy
We may update this Cookie Policy when we change the services we use or applicable regulations. We will inform you of significant changes via a notice in the cookie banner.
9. Further information
For any questions about the use of cookies or to exercise your rights, please contact us at hello@updent.co.
You can also consult the ICO's guidance on cookies: www.ico.org.uk