WHO WE AREUPDENT

A TEAM
OBSESSED WITH WINNING PATIENTS

From learning in our own practices what not to do to attract patients, to designing strategies that actually work for our peers in the sector.

Updent team — dental marketing agency
80+ ACTIVE·7 COUNTRIES·6 SPECIALISTS·DENTAL SECTOR ONLY·UPDENT · 2015·80+ ACTIVE·7 COUNTRIES·6 SPECIALISTS·DENTAL SECTOR ONLY·UPDENT · 2015·80+ ACTIVE·7 COUNTRIES·6 SPECIALISTS·DENTAL SECTOR ONLY·UPDENT · 2015·
80+
Active practices in Spain and Europe
7
Countries where we currently operate
6
Specialists dedicated to the dental sector
OUR STORY

How did we go from practice to marketing agency?

Every practice has its story. Ours started in 2015 with a conviction: the dental sector needed marketing built by specialists, not generalists.

  • 2015

    The beginning

    After years of poor results with the agencies we hired, we realised nobody truly understood our business. So we started training and experimenting until we built a system that brought us recurring new patients—and we wanted to share it with the world at Updent.

  • 2017

    European expansion

    We figured that if this was happening in Spain, it was probably happening elsewhere too. So we expanded our system beyond our borders to France and Italy. We achieved similar results.

  • 2019

    90+ active practices

    We passed 90 managed practices inside and outside Spain and validated our system across every kind of context, situation and scenario. There was a different way to do dental marketing.

  • 2022

    7 countries, 90+ practices

    We crossed the threshold of 7 countries and more than 90 managed practices with satisfactory results. What if yours were next?

WHAT DEFINES US
01

DENTAL SECTOR ONLY

We are not a generalist agency. All our knowledge, processes and experience are focused on one sector: dental practices.

02

METRICS THAT MATTER

No vanity reports. We measure what really counts: new first appointments, closed treatments and real return on investment.

03

FULL TRANSPARENCY

You will always know exactly what we do, why we do it and the concrete impact on your practice. No smoke, no excuses.

THE TEAM

MEET THE
UPDENT TEAM

Jose Diaz

CEO & Marketing Director

Alejandro Molano

UX/UI Designer

Rita Aragó

Sales director

Amaya Rodriguez

Project Manager

Ignacio Lara

Ignacio Lara

Growth Strategist

Carmelo Beltrán

Head of Copy

Tom Hernandez

Tom Hernandez

Developer

Marce Rojas

Marce Rojas

SEO Manager

TG

Thiago Granata

Developer

Suso Fernandez

Suso Fernandez

Trafficker

THE FURRY TEAM

THE REAL
BOSSES.

🐶

Pampa

Pet of Thiago Granata

🐱

Nala

Pet of Tom Hernandez

🐶

Coby

Pet of Jose Diaz

THE FOUNDER

"WE UNDERSTAND YOUR CHALLENGES BECAUSE
WE HAVE LIVED THEM."

We are not a generic agency. We build predictable patient acquisition systems for dental practices with high ambitions.

Jose Diaz

CEO & Marketing Director

Jose Diaz