More clinic clients, less dependency on just a few buyers
A dental lab that depends on 3 or 4 clinic clients is a fragile business. Updent helps you build a broad and diversified portfolio of clinics that trust your work.
Desde 2015The challenges of the lab
that wants to grow safely
Dependency on a few clients
When 60% of your revenue comes from 2-3 clinics, a supplier change can sink your business. You need to diversify urgently.
Low visibility to new clinics
Dentists who are opening or looking for a new lab don't find you. You have no digital presence where they search for suppliers.
Difficulty communicating technical quality
Your work speaks for itself, but nobody sees it online. Conveying precision, materials and technology through a screen is a challenge few labs solve.
Long sales cycle
A clinic doesn't change lab overnight. You need to stay top-of-mind with the dentist for months until they make the decision.
B2B marketing that speaks
the language of dental
Marketing for labs is not the same as for clinics. We understand long sales cycles, technical language and how to position a quality supplier to a demanding decision-maker.
Dental B2B specialists
We understand the difference between selling to a clinic and selling to an individual dentist.
LinkedIn as a strategic channel
We create and manage your LinkedIn presence to connect with decision-makers in the dental sector.
Technical authority content
Articles, videos and cases that demonstrate your technical level and build trust.
Google positioning
Appear when a clinic searches for a new dental lab in your area.
Nurturing strategy
Content sequences that keep your brand present during the long decision cycle.
Traceable results
Every acquired clinic is recorded with its source channel to measure ROI.
Services that connect
your lab with more clinics
SEO & web positioning
Appear on Google when a dentist searches for "dental lab [city]" or specific materials.
Learn moreLinkedIn & professional networks
Management of your profile and company on LinkedIn to connect with clinics and dentists.
Learn moreSocial Media
Technical and quality content that builds your authority as a reference lab.
Learn moreCorporate website
A page that conveys seriousness, technology and technical quality to visiting clinics.
Learn moreB2B email marketing
Nurturing campaigns to maintain contact with leads and former clients until they are ready.
Learn moreLead generation
Active acquisition strategies for new clinics interested in changing their lab.
Learn moreWhat we achieve
for labs like yours
Grew from 8 to 14 clinic clients with local SEO + LinkedIn strategy.
Quadrupled their network of dentist and purchasing manager contacts.
Website went from generating 1 to 8 monthly quote requests from new clinics.
An acquisition system
for dental B2B
Market analysis
We map the clinics in your area, the channels where they search for suppliers and your current position.
B2B strategy
We define the most efficient channels: SEO, LinkedIn, website and email for your type of lab.
Execution and content
We create the digital presence and content that demonstrates your technical authority.
Nurturing and closing
A follow-up system to guide interested clinics until they become clients.
We work with labs
that want to diversify and grow
We select labs with which we can generate real, sustainable growth.
- You want to reduce dependency on a few clients
- You have capacity to serve more clinics
- Your technology and quality deserve more visibility
- You understand B2B takes time and consistency
- You are willing to invest in marketing on an ongoing basis
- You want data and tracking for every lead acquired
- You are already at 100% capacity
- You expect results in less than 30 days
- You have no website or minimal digital presence
- You cannot dedicate time to approving materials
- Your only differentiator is low price
- You want a one-off solution with no long-term commitment
What labs ask us
before getting started
We answer common questions before a first B2B conversation. If your lab has a specific challenge, book a free diagnostic session.
Book a free diagnosticExplore services (SEO, Ads, B2B content, social) and how they fit a commercial plan for labs. View all services →
Yes, it's the most effective B2B channel in dental. Dentists and clinic directors are active on LinkedIn. With the right strategy you can connect with purchasing decision-makers you wouldn't find through SEO.
Your lab deserves
more clinics choosing you
Request a free diagnosis and discover how to diversify your client portfolio with dental B2B marketing.
Get a free diagnosis