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Legal

Privacy Policy

4 May 2026

At Updent we take the protection of your privacy very seriously. This policy describes how we collect, use and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller

Company name: Updent Media S.L. (hereinafter "Updent")

Address: Calle del Cidro, 3, Carabanchel, 28044 Madrid, Spain

Email: hello@updent.co.uk

Activity: Digital marketing agency specialising in the dental sector

Updent acts as the data controller for the personal data you provide us through our website updent.co.uk and any communications arising from it.

2. Data We Collect

We collect only the data necessary to provide the requested service:

  • Contact data: first name, last name, email address, phone number.
  • Professional data: name of your dental practice, city, speciality, approximate patient volume.
  • Browsing data: IP address, pages visited, session duration, device used (via analytics cookies, with your prior consent).
  • Communications: content of messages you send us by email or forms.

    • We do not collect special category data (health, ideology, racial origin, etc.).

    3. Purposes and Legal Basis for Processing

    PurposeLegal basis
    Responding to enquiries and free audit requestsPerformance of a pre-contract or legitimate interest
    Sending information about requested servicesData subject's consent
    Sending commercial communications (newsletter, updates)Explicit consent
    Website improvement through statistical analysisConsent (analytics cookies)
    Accounting and tax management for clientsCompliance with a legal obligation
    Fraud prevention and securityLegitimate interest

    4. Retention Period

    We retain your data for the strictly necessary period for the purposes described:

  • Enquiries / forms: 2 years from the last contact, unless you request deletion earlier.
  • Active clients: for the duration of the contract and 6 additional years for tax and commercial obligations.
  • Commercial communications: until you withdraw your consent.
  • Analytics cookies: as stated in our Cookie Policy.

    • After these periods, data will be deleted or irreversibly anonymised.

    5. Disclosure of Data to Third Parties

    We do not sell or share your data with third parties for their own commercial purposes.

    We may disclose data to:

  • Technology service providers (hosting, email, CRM) acting as data processors, who are contractually obliged to process data in accordance with the UK GDPR.
  • Public authorities where required by applicable law (HMRC, etc.).
  • Advertising platforms (Google Ads, Meta Ads) in anonymised format or via custom audiences, always subject to their respective privacy policies and with your consent where applicable.

    • Data processors based outside the UK have appropriate transfer mechanisms in place (UK International Data Transfer Agreements or equivalent safeguards).

    6. Your Rights

    You may exercise the following rights at any time:

  • Access: obtain confirmation of whether we process your data and receive a copy.
  • Rectification: correct inaccurate or incomplete data.
  • Erasure ("right to be forgotten"): request deletion of your data when it is no longer necessary.
  • Restriction of processing: restrict the use of your data in certain circumstances.
  • Portability: receive your data in a structured, commonly used format.
  • Objection: object to processing based on legitimate interest or for direct marketing purposes.
  • Withdrawal of consent: you may withdraw your consent at any time without affecting the lawfulness of prior processing.

    • How to exercise your rights:

    Send an email to hello@updent.co.uk stating the right you wish to exercise and attaching a copy of your identity document. We will respond within a maximum of 1 month.

    If you believe the processing of your data infringes data protection law, you may lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk

    7. Security

    We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration:

  • Encrypted connection via HTTPS/TLS throughout the website.
  • Restricted access controls on data.
  • Periodic review of security measures.
  • Confidentiality agreements with staff who access data.

    • In the event of a security breach that may affect you, we will notify you within the timeframes required by law.

    8. Minors

    Our services are directed exclusively at dental sector professionals (aged 18 and over). We do not knowingly collect data from minors. If we detect that we have received data from a minor without parental consent, we will delete it immediately.

    9. Cookies

    We use our own and third-party cookies. For more information, please consult our Cookie Policy at /politica-cookies.

    10. Changes to this Policy

    We may update this policy to reflect regulatory changes or changes to our services. We will inform you of significant changes via a prominent notice on the website or by email if you are an active client. The date of the last update appears at the bottom of this page.

    Questions about your data?

    Contact us directly and we will reply within 48 hours.

    hello@updent.co.uk