SOCIAL MEDIA FOR DENTAL CLINICS: CONTENT THAT ATTRACTS PATIENTS
We turn your social profiles from a dead feed into the shop window that makes patients choose you before they call.
Why your clinic's social media isn't working for your practice
Having an account is not the same as having a strategy. These patterns mean the profile costs time and still does not bring enquiries to the clinic.
Posts without a clear goal
You share "something" just to post, but with no strategy behind it that matches what patients want or gives them reasons to trust you or book.
Irregular posting
Weeks without posts hurt the algorithm and signal that the clinic is not very active either. An abandoned profile breeds mistrust.
No video or amateur video
Video is the format that builds the most trust and converts best on social. Without it, you are competing with one hand tied behind your back.
No measurement
You do not know what content drives interest, which treatments prompt more enquiries, or which format works best. Without data, you keep repeating what does not work.
Everything included in our social media service for your clinic
From strategy to monthly report. A complete service so you don't have to dedicate time or worry about what to post.
Dental content strategy
We define tone, message and content pillars tailored to your clinic, your treatments and the type of patient you want to attract. Every post has a clear goal.
Post design
Posts, carousels, stories and reels with a visual identity aligned with your brand. All formats adapted for Instagram, Facebook and TikTok.
Video production
From clinic corporate videos to reels, patient testimonials and treatment explainers. Professional filming, editing with subtitles and versions tailored to each platform.
Dental copywriting
Copy that educates, builds trust and drives action without sounding like advertising. Written by people who know the dental sector.
Planning and scheduling
Monthly editorial calendar, publishing at peak audience times and full management. You do not have to touch anything.
Comments and message management
We respond to comments and DMs in under 24 hours, route enquiries to reception and protect your profile's reputation.
Monthly report
What content performed best, which treatment sparked the most interest, how engagement evolves and concrete proposals for the following month.
We manage the platforms where your potential patients are
The most important visual platform for dental. Educational reels, before/after, team stories and treatment carousels that generate followers and direct enquiries.
Essential for the 35–65 segment, still the core profile for implants and prosthetics patients. Educational posts, articles and trust-building content that generates recommendations.
TikTok
18–35 audience with high receptivity to educational dental content. Transformations, demystifying fears and oral health trends that go viral and generate enquiries.
From audit to published content
in two weeks
Audit of your profiles
Week 1We analyse what you have today, what competitors are doing, what works and what does not. We identify opportunities and define objectives.
Strategy and editorial calendar
Weeks 1–2We build the content strategy and define pillars, tone and the first monthly calendar. If video is included, we plan the shoot.
Production and publishing
From week 2We design, write, shoot and edit all content. We send it to you for approval and publish at optimal times.
Monthly analysis and adjustment
MonthlyWe review what worked, which treatment sparked the most interest and which format drove the most interaction. The next month's calendar is adjusted with real data.
They already have social working
to attract patients
“We had been posting inconsistently for months with no results. Since Updent manages our social media, our Instagram profile has twice as many followers and we receive direct messages from patients interested in orthodontics every week.”
“What I value most is the peace of mind. I know that every week there is new, well-designed and reviewed content. I no longer have to think about what to post. Just approve and the team handles everything. Engagement has risen 40% in three months.”
“The monthly report is very useful. For the first time I know which posts generate the most enquiries and which go unnoticed. With that information we adjust the content and it improves a little more each month. It is a very professional and dental-specific service.”
Questions about social media management for dental clinics
Free audit →Want paid social advertising too? See Social Ads for dental clinics Ver más →
We audit your social media and your content
with no obligation
We analyse your profiles, your current content and your competitors. We explain what is working, what is not and what we would do differently so your social starts building trust and attracting real patients.
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