YOU HAVE HUNDREDS OF PATIENTS WHO ALREADY TRUSTED YOU AND STOPPED COMING BACK
Reactivating an inactive patient costs up to 5 times less than acquiring a new one. We design and run campaigns that bring them back to your diary with email, WhatsApp and advertising.
YOUR BIGGEST GROWTH SOURCE IS ALREADY IN YOUR DATABASE
Most clinics spend their entire budget on acquiring new patients and ignore the hundreds who already know them and stopped coming back.
These are patients who already trusted you, already know where you are, and do not need to read reviews to decide. They only need a reason to return.
Recovering an inactive patient costs 3 to 5 times less than acquiring a new one from scratch. The trust relationship is already built.
The barrier to entry is much lower: they do not have to search on Google or compare options. They already know you and how you work.
60% of inactive patients have pending treatments or check-ups that were never done. Reactivating them is not just an appointment: it is recovering revenue you had already budgeted for.
A clinic with 1,000 inactive patients and a 15% reactivation rate generates 150 new appointments without spending a single pound on acquisition advertising.
HOW WE GET YOUR INACTIVE PATIENTS TO BOOK AGAIN
We combine three channels in a coordinated sequence that maximises impact without overwhelming the patient.
Reactivation email
Between 2 and 3 emails segmented by length of inactivity and last treatment. These are not newsletters: they are personal, warm messages with a clear reason to return (pending check-up, welcome offer, health reminder).
Personalised WhatsApp
The channel with the highest open rate. The patient receives a direct message with an exclusive offer or a reminder of their last visit. It generates the most responses in the moment.
Retargeting on Google and Meta
Ads targeted exclusively at your list of inactive patients. They reinforce the message without being intrusive: the patient sees you on social and across the web and remembers they have something pending with you.
EVERYTHING INCLUDED IN A REACTIVATION CAMPAIGN WITH UPDENT
From segmentation to the report with real ROI: strategy, copy, full execution and follow-up. No vanity metrics.
Inactive patient segmentation
We identify who has not visited for more than 12 months and split them by profile. You do not speak the same way to someone who came a year ago as to someone who has not shown up for three years.
Personalised reactivation strategy
We design the hook that best fits each segment (free cleaning, discount on the next treatment, health check-up, etc.).
Copy that does not feel like advertising
Warm, persuasive messages for each channel, written to rebuild the relationship — not to cold-sell.
Full execution
We handle all technical setup, send calendar, audience configuration and ad creative.
Response tracking
We record who opens, who replies and who clicks. We know exactly what to say at each step to close the appointment.
Results report
Patients contacted, appointments booked, estimated revenue and real campaign ROI. No vanity metrics.
FROM DATABASE ANALYSIS TO APPOINTMENTS ON YOUR SCHEDULE
IN 4 WEEKS
Database analysis
Week 1We identify how many inactive patients you have, what value they represent from their treatment history, and we segment them to personalise the message.
Strategy and creative
Week 2We design the hook, channels, copy and creative assets for email, WhatsApp and retargeting.
Campaign launch
Week 3We activate the campaign across all channels and monitor response in real time, adjusting if needed.
Follow-up and booking
Week 4We manage responses, book appointments in your schedule and deliver a detailed results report.
THEY HAVE ALREADY REACTIVATED THEIR PATIENTS
“We did not expect so many patients to respond. We thought if they had not come for over a year it was because they had gone to another clinic. But most had simply forgotten or kept putting off the visit. The campaign generated over 40 appointments in three weeks.”
“We had invested heavily in Google Ads to acquire new patients and results were getting increasingly expensive. When we calculated the return from the reactivation campaign versus what a new appointment from advertising cost us, the difference was striking. Now we run reactivation every year.”
“What surprised us most was the number of patients who had recommended orthodontic or implant treatments and had never come back to have them done. Many had had the quote for two years. The campaign generated revenue from treatments that were practically already sold but never executed.”
Everything you need to know about dental patient reactivation
If you have more questions, we are one message away.
Analyse my database →Also need to retain new patients? See dental email marketing Ver más →
A clinic that has been running for 5–10 years typically has between 500 and 2,000 inactive patients. Inactivity rates are usually between 30% and 50% of the entire database.
DISCOVER HOW MANY PATIENTS ARE WAITING
FOR YOU TO GIVE THEM A REASON TO COME BACK
Tell us about your clinic and the size of your database. We will run a free analysis of how many inactive patients you have, what revenue potential they represent, and a realistic estimate of what a reactivation campaign could generate.
ANALYSE MY INACTIVE PATIENTS→