Clínica Dental Adeslas: +340% New Patient Visits
Dental clinic in Madrid that quadrupled its new patient visits by combining advanced SEO and treatment-segmented Google Ads campaigns.
Main result
Where the clinic was before
- 0180% of appointments came from the insurer, with very limited margins and no scope to upsell treatments.
- 02Previous Ads campaigns generated clicks, but the conversion rate was below 1%.
- 03The website had no dedicated pages for the treatments they wanted to promote.
- 04Without conversion tracking, it was impossible to know which campaign was actually generating seated patients.
Clínica Dental Adeslas in Madrid had a stable patient base, but growth had stalled. The clinic relied primarily on patients referred through dental insurance, which limited available treatments and reduced the average treatment value. They wanted to attract private patients interested in implants, invisible braces and teeth whitening.
The challenge was twofold: repositioning on Google as the go-to clinic for high-value private patients, and generating a predictable flow of new patient appointments through digital channels — without relying solely on insurance-referred traffic.
With this diagnosis, we designed a tailored strategy to reverse the situation and build a sustainable growth system.
What we built for Clínica Dental Adeslas
We implemented a combined strategy of technical SEO and treatment-segmented Google Ads campaigns, with dedicated landing pages and a conversion tracking system that let us optimise towards seated patients — not just clicks.
Treatment-Segmented Google Ads
We built Search and Performance Max campaigns specifically for implants, invisible braces and whitening — each with its own landing page, ad extensions and bidding strategy optimised towards conversions.
- Separate campaigns per treatment with thematic ad groups
- High-intent keyword research: "dental implant cost London", "Invisalign near me", etc.
- Trackable conversion setup: calls, forms and WhatsApp
- A/B ad testing to identify messages with the highest CTR and conversion rate
High-Converting Landing Pages
We created treatment-specific landing pages optimised to turn paid traffic into booked appointments, featuring social proof, FAQs and clear calls to action.
- Design and build of 3 landing pages for each main treatment
- Integration of Google reviews, patient testimonials and before/after galleries
- Qualification form with screening questions to reduce no-shows
- Sub-2-second load times across all devices
Technical & Content SEO
Alongside the paid campaigns, we executed an SEO strategy to build a sustainable organic channel that would lower acquisition costs over the medium term.
- Full technical audit and resolution of crawl and indexing errors
- Optimisation of implant, orthodontics and aesthetics pages for local SEO
- Production of specialist content: pricing guides, treatment comparisons
- Link building from health media and industry directories
What the clinic achieved
Results after 4 months of working together
In four months, the clinic went from an average of 18 new private patient appointments per month to more than 79. The paid channel delivered a ROAS above 7x, and the organic channel began showing results from the second month.
- From 18 to 79 new private patient appointments per month in 4 months
- Cost per seated implant patient reduced from €180 to €62
- The invisible braces campaign generated 47 enquiries in the first month
- Average treatment value of digital-origin patients was 40% higher than insurance patients
“"For the first time in years, our growth no longer depends on the insurer. Updent gave us the system to attract exactly the type of patient we wanted: private, high-value, committed to their treatment. The results exceeded every forecast."”
Want to apply a similar strategy in your clinic? Tell us about your situation and we'll let you know in 30 minutes what we could achieve together.
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